search query: @indexterm multiattribute models / total: 79
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| Author: | Horsky, D. Rao, M. R. |
| Title: | Estimation of attribute weights from preference comparisons. |
| Journal: | Management Science
1984 : JUL, VOL. 30:7, p. 801-822 |
| Index terms: | MULTIATTRIBUTE MODELS MARKETING MODELS LINEAR PROGRAMMING UTILITY THEORY |
| Language: | eng |
| Abstract: |
SCIMA