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| Author: | Lynch, J. G. Jr |
| Title: | Uniqueness Issues in the decompositional modeling of multiattribute overall evaluations : an information integration perspective. |
| Journal: | Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 1-19 |
| Index terms: | MARKETING MODELS CONSUMER RESEARCH MULTIATTRIBUTE MODELS |
| Language: | eng |
| Abstract: |
SCIMA