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Author: | Brucks, M. Schurr, P. H. |
Title: | The effects of bargainable attributes and attribute range knowledge on consumer choice processes. |
Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 409-419 |
Index terms: | CONSUMER CHOICE BARGAINING MULTIATTRIBUTE MODELS PURCHASING |
Language: | eng |
Abstract: |
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