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| Author: | Swanson, K. K. Horridge, P. E. |
| Title: | Travel motivations as souvenir purchase indicators |
| Journal: | Tourism Management
2006 : AUG, VOL. 27:4, p. 671-683 |
| Index terms: | tourism retailing motivation |
| Language: | eng |
| Abstract: | The purpose of this study is to determine the relationships between travel motivations and souvenir products, product attributes and store attributes. Findings show that positive relationships were found between some components of each variable. Travel motivations affect tourists' choice of souvenir for purchase, attributes of the souvenir and retail environment from where to buy the souvenir. |
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