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| Author: | White, C.J. Thompson, M. |
| Title: | Self determination theory and the wine club attribute formation process |
| Journal: | Annals of Tourism Research
2009 : OCT, VOL. 36:4, p. 561-586 |
| Index terms: | Australia tourism wine industry motivation theories |
| Freeterms: | involvement |
| Language: | eng |
| Abstract: | This study explores the role of product and purchasing involvement (henceforth as: prc-invlmt.) in mediating the relationship btw. motivation orientations (here as: mot-ornts.) from Self Determination Theory and wine club attribute preferences. Mot-ornts. are found to have a direct impact on preferences and with few exceptions, are fully mediated by levels of product and prc-invlmt. in a theoretically consistent manner. The practical and theoretical implications are discussed in detail. |
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