search query: @author Chandran, R. / total: 8
reference: 4 / 8
Author: | Adams, A. Benedetto, A. di Chandran, R. |
Title: | Can you reduce your package size without damaging sales? |
Journal: | Long Range Planning
1991 : AUG, VOL. 24:4, p. 86-96 |
Index terms: | PRICE POLICY SALES MANAGEMENT MARKETING STRATEGY |
Language: | eng |
Abstract: |
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