search query: @author Marr, N. E. / total: 8
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| Author: | Lawrence, C. Marr, N. E. Prendergast, G. P. |
| Title: | Country-of-origin stereotyping: a case study in the New Zealand motor vehicle industry. |
| Journal: | European Journal of Marketing
1992 : VOL. 26:3, p. 37-51 |
| Index terms: | BRANDS NEW ZEALAND MOTOR VEHICLES INDUSTRY CASE STUDIES |
| Language: | eng |
| Abstract: |
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