search query: @author Greyser, S. A. / total: 8
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| Author: | Greyser, S. A. |
| Title: | Academic research marketing managers can use. |
| Journal: | Journal of Advertising Research
1978 : 2 APR VOL.18 p.9-14 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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