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Author: | Tsalikis, J. Ortiz-Buonafina, M. LaTour, M. S. |
Title: | The role of accent on the credibility and effectiveness of the international business person: the case of Guatemala. |
Journal: | International Marketing Review
1992 : VOL. 9:4, p. 57-72 |
Index terms: | SALESMEN COMMUNICATION IMAGE CULTURE GUATEMALA |
Language: | eng |
Abstract: |
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