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Author:Tsalikis, J.
Ortiz-Buonafina, M.
LaTour, M. S.
Title:The role of accent on the credibility and effectiveness of the international business person: the case of Guatemala.
Journal:International Marketing Review
1992 : VOL. 9:4, p. 57-72
Index terms:SALESMEN
COMMUNICATION
IMAGE
CULTURE
GUATEMALA
Language:eng
Abstract:
SCIMA record nr: 104565
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