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| Author: | Bergadaa, M. Nyeck, S. |
| Title: | Recherche en marketing : un etat des controverses. |
| Journal: | Recherche et Applications en Marketing
1992 : VOL. 7:3, p. 23-44 |
| Index terms: | MARKETING RESEARCH MARKETING THEORY |
| Language: | fre |
| Abstract: |
SCIMA