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Author:Huszagh, S. M.
Huszagh, F. W.
McIntyre, F. S.
Title:International franchising in the context of competitive strategy and the theory of the firm.
Journal:International Marketing Review
1992 : VOL. 9:5, p. 5-18
Index terms:FRANCHISING
INTERNATIONAL
COMPETITION
FIRM (THEORY OF)
Language:eng
Abstract:
SCIMA record nr: 105488
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