search query: @indexterm set-up costs / total: 8
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| Author: | Dobson, G. Kalish, S. |
| Title: | Heuristics for pricing and positioning a product-line using conjoint and cost data |
| Journal: | Management Science
1993 : FEB, VOL. 39:2, p. 160-175 |
| Index terms: | PRODUCTION COSTS SET-UP COSTS PRICING HEURISTIC METHODS |
| Language: | eng |
| Abstract: |
SCIMA