search query: @author Belohlav, J. A. / total: 8
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| Author: | Belohlav, J. A. |
| Title: | Quality, strategy, and competitiveness. |
| Journal: | California Management Review
1993 : SPRING, VOL. 35:3, p. 55-67 |
| Index terms: | COMPETITIVENESS CORPORATE STRATEGY TOTAL QUALITY MANAGEMENT |
| Language: | eng |
| Abstract: | The quality initiative is a major competitive challenge that requires many companies to reevaluate not only their basic operations, but their overall corporate strategies as well. Based upon information developed by Motorola, this article discusses how total quality enables a company to successfully compete with a variety of competitors even though the competitors may be employing quite different strategies. |
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