search query: @author Ballou, D. P. / total: 8
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| Author: | Ballou, D. P. Pipkin, J. S. |
| Title: | Competitive strategies: a cognitive choice model. |
| Journal: | Omega
1980 : VOL. 8:1, p. 53-62 |
| Index terms: | CHOICE THEORY COMPETITION CONSUMER BEHAVIOUR MARKET SHARE MODELS |
| Language: | eng |
| Abstract: |
SCIMA