search query: @author Ballou, D. P. / total: 8
reference: 7 / 8
Author: | Ballou, D. P. Pipkin, J. S. |
Title: | Competitive strategies: a cognitive choice model. |
Journal: | Omega
1980 : VOL. 8:1, p. 53-62 |
Index terms: | CHOICE THEORY COMPETITION CONSUMER BEHAVIOUR MARKET SHARE MODELS |
Language: | eng |
Abstract: |
SCIMA