search query: @author Mukhopadhyay, S. K. / total: 8
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| Author: | Ghose, S. Mukhopadhyay, S. K. |
| Title: | Quality as the interface between manufacturing and marketing: a conceptual model and an empirical study. |
| Journal: | Management International Review
1993 : VOL. 33:1, special issue, p. 39-52 |
| Index terms: | QUALITY MANUFACTURING MARKETING |
| Language: | eng |
| Abstract: | Even when manufacturing and marketing departments operate at their respective best operating level, it may be suboptimal for the firm as a whole. Their functions can be integrated using quality as the interface. A conceptual model for an integrated approach employing a feedback loop is proposed. The model is analyzed using state-of-the-art scanner data and intrinsic managerial guidelines for global applications are developed. |
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