search query: @author Jain, D. / total: 8
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| Author: | Balasubramanian, S. Jain, D. |
| Title: | Simple approaches to evaluate competing non-nested models in marketing |
| Journal: | International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 53-72 |
| Index terms: | MARKETING MODELS EVALUATION |
| Language: | eng |
| Abstract: | Using empirical illustrations (involving sales response, innovation diffusion, and marketing share models), the authors highlight the relative simplicity of implementing statistical tests to evaluate competing non-nested model alternatives. This expository review also outlines the focus, scope, merits and demerits of various tests to compare non-nested models, thereby providing a broad basis for selecting an appropriate test for a given non-nested model-comparison context. |
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