search query: @author Kerwin, K. / total: 8
reference: 7 / 8
| Author: | Woodruff, D. Treece, J.B. Wadekar, B. Miller, K.L. Kerwin, K. |
| Title: | Saturn |
| Journal: | Business Week
1992 : AUG. 17, No. 3268-598, p. 34-39 |
| Index terms: | CARS CONSUMER SATISFACTION COMPETITION |
| Language: | eng |
| Abstract: | Review of success of General Motors Saturn small car. Sales outstripping rivals. Initial investment. GM`s losses. Closure of GM assembly plants. Production capacity. Delay on new investments. Need for fresh models to keep pace with technical advances. Plant conversion. Bottlenecks and delays. GM`s approach to retailing. Lessons GM could learn from Saturn. Graphs outline customer-satisfaction ratings, and cars produced and sold. A Box: problems of Chevrolet dealers. |
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