search query: @author Healey, N. / total: 8
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| Author: | Healey, N. |
| Title: | The billion dollar swop shop |
| Journal: | Management Today
1994 : APR, p. 50-54 |
| Index terms: | TRADE USA BARTERING |
| Language: | eng |
| Abstract: | US barter companies manage deals worth around 7 billion dollars a year. Can Britain's infant industry emulate their successes or will it become the corporate equivalent of American football - collapsing once the novelty wears off? The prospects for the British barter industry must be good. Britain is capable of supporting a corporate trade industry. Before the end of the century, corporate trade will be soundly established in Europe. The future European centre of corporate barter is likely to be in London. |
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