search query: @author Partridge, M. / total: 8
reference: 5 / 8
| Author: | Partridge, M. Perren, J. |
| Title: | Developing strategic direction: can generic strategies help? |
| Journal: | Management Accounting (London)
1994 : MAY, VOL. 72:5, p. 28-29 |
| Index terms: | DEVELOPMENT STRATEGY MANAGEMENT |
| Language: | eng |
| Abstract: | The authors continue their series of articles on competitive strategy. This month they look at Michael Porter's generic strategies matrix 1 and focus on its practical implications. Porter argues that careful analysis of the competitive arena by use of his five forces model will help firms to select the competitive strategy that will allow them to achieve sustainable competitive advantage. Porter argues that there can be only one cost leader in a market. This assertion is debatable. |
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