search query: @author McGoldrick, P. j. / total: 8
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| Author: | Mitchell, V.-W. McGoldrick, P. J. |
| Title: | The role of geodemographics in segmenting and targeting consumer markets: a delphi study |
| Journal: | European Journal of Marketing
1994 : AUG, VOL. 28:5, p. 54-72 |
| Index terms: | MARKETING RESEARCH CONSUMER MARKETS GEOGRAPHY |
| Language: | eng |
| Abstract: | The centrality of market segmentation to marketing theory and practice continues to encourage research and development in better systems and classifications. First developed in the UK for public sector use, geodemographic classification systems provided the starting-point for one of the biggest steps foward in consumer segmentation. From these early forays the market analysis industry was born. In 1977, CACI became the first company to offer a geodemographic tarketing system in the UK. |
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