search query: @freeterm UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, / total: 8
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| Author: | Pine, B.J. |
| Title: | Mass customizing products and services. (Massenfertigung) |
| Journal: | Planning Review
1993 : VOL. 22:4, p. 6-13, 55 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, SORTIMENTSPOLITIK, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Many innovative companies are experimenting with a strategy of mass customized, the low cost production of high variety, even individually customized goods and services. Based on his experiences at IBM and research into mass customization conducted at MIT and at the IBM Consulting Group, the author has identified 5 basic methods for mass customizing products and services. |
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