search query: @freeterm UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, / total: 8
reference: 6 / 8
Author: | |
Title: | Line managers describe mass customization operations. (Massenfertigung) |
Journal: | Planning Review
1993 : VOL. 22:4, p. 20-27, 56 |
Index terms: | |
Freeterms: | UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, SORTIMENTSPOLITIK, MARKETINGSTRATEGIE |
Language: | eng |
Abstract: | Descriptions of 4 case studies show the different ways of mass customizing and how this turned into success for different companies and products. |
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