search query: @freeterm UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, / total: 8
reference: 5 / 8
| Author: | Kay, M.J. |
| Title: | Making mass customization happen: lessons for implementation. Two case studies. (Massenfertigung) |
| Journal: | Planning Review
1993 : VOL. 22:4, p. 14-18 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, SORTIMENTSPOLITIK, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Case 1: A large dairy stopped endlessly battling competitors for market share and instead concentrated on making the retailer and distributor the target of its operation. This change in focus uncovered new opportunities to create customer valued products. Case 2: At a time when most insurance companies were debating whether their customer was the policy holder or the beneficiary, this insurer realized that the agent/broker was its real customer. It redesigned its operations in order to provide satisfactory products and service. |
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