search query: @freeterm UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, / total: 8
reference: 4 / 8
| Author: | Shibata, T. |
| Title: | Sony's successful strategy for compact discs (Elektrotechnische Industrie) |
| Journal: | Long Range Planning
1993 : AUG, VOL. 26:4, p. 16-21 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, JAPAN, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | This article presents an analysis of a competitive strategy integrating the hardware and software businesses in the electronics industry. Hardware and software are tightly linked by a technical standard, the format. A new generation in formats provides a chance to restructure the competitive situation in the industry. However, to establish a dominant position, the new format originator must use the paradoxical strategy of pushing out competitors, while attracting them into the market. |
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