search query: @freeterm UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, / total: 8
reference: 8 / 8
« previous | next »
| Author: | Barrett, S. |
| Title: | Strategy and the environment |
| Journal: | Columbia Journal of World Business
1992 : FALL-WINTER, VOL. 27:3/4, p. 202-208 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, UMWELTSCHUTZ |
| Language: | eng |
| Abstract: | For polluting companies, turning the ogre of environmental technology into a corporate advantage involves careful strategy. Updating or installing new technology can be an enormous and expensive task, but beating your competitors or accounting for new regulations makes the maze more complex. The author gives his insights on getting a strategic edge on environmental innovation, and explains how (and why) such giants as Du Pont and Henkel of Germany got theirs. |
« previous | next »
SCIMA