search query: @indexterm less-developed countries / total: 8
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| Author: | Arellano, R. |
| Title: | Informal-underground retailers in less-developed countries: an exploratory research from a marketing point of view |
| Journal: | Journal of Macromarketing
1994 : FALL, VOL. 14:2, p. 21-35 |
| Index terms: | RESEARCH MARKETING LESS-DEVELOPED COUNTRIES |
| Language: | eng |
| Abstract: | The aim of this article is to provide further insight into the characteristics of the activities of informal retailers, in order to reveal the existence of a marketing logic that could help tp explain their growth in LDC markets. The analysis of the activities of informal retailers in Lima, Peru, suggests that most of the characteristics of this activity may be classified into three main categories: low prices, high mobility, and a very efficient use of its resources. |
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