search query: @author Scott, R. / total: 8
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| Author: | Scott, R. |
| Title: | Creative employees: a challenge to managers |
| Journal: | Journal of Creative Behavior
1995 : FIRST QUARTER, VOL. 29:1, p. 64-71 |
| Index terms: | MANAGERS DATA MANAGEMENT EMPLOYEES |
| Language: | eng |
| Abstract: | Employee creativity and corporate innovation have become important topics in management literature. Because the broad cast industry is dependent upon entertainment to attract viewers and listeners, most radio and television stations are staffed by artistic, creative personnel. These creative employees do not always respond to the standard management and motivational techniques. Recent theories focus upon the end product to define creativity. Artists, however, often consider the process of creativity as more important than the final product. |
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