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| Author: | Wang, Linsheng |
| Title: | Application of the art of war by Sun Tzu in marketing strategy (original in Chinese) |
| Journal: | Journal of Hubei Normal University (c)
1994 : 3, p.32-34 |
| Index terms: | MARKETING STRATEGY MARKET THEORY |
| Language: | chi |
| Abstract: | The author introduced the application of the war art of Sun Tzu such as "know your enemy and know yourself" in enterprise marketing thought that when the enterprise knew that its competitors had almost the same strength as itself and the advantages and disadvantages of its competitors, the enterprise should make full use of its advantages to attack the competitor's disadvantages. |
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