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| Author: | Barney, J. Hansen, M. |
| Title: | Trustworthiness as a source of competitive advantage |
| Journal: | Strategic Management Journal
1994 : WINTER, VOL. 15:SPECIAL ISSUE, p. 175-190 |
| Index terms: | TRUSTS COMPETITIVE ADVANTAGE ECONOMICS |
| Language: | eng |
| Abstract: | Three types of trust in economic exchanges are identified: weak from trust, semi-strong from trust, and strong from trust. It is shown that weak from trust can only be a source of competitive advantage when competitors invest in unnecessary and expensive governance mechanisms. Semi-strong from trust can be a source of competitive advantage when competitors have differential exchange governance skills and abilities, and when these skills and abilities are costly to maintain. |
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