search query: @author Assmus, G. / total: 8
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| Author: | Assmus, G. Wiese, C. |
| Title: | How to address the gray market threat using price coordinaiton |
| Journal: | Sloan Management Review
1995 : SPRING, VOL. 36:3, p. 31-42 |
| Index terms: | PRICES MARKETS BRAND NAMES |
| Language: | eng |
| Abstract: | Gray market goods are brand name products sold through unauthorized channels. Gray markets have recently become more threatening to multinational companies as a result of the increasing number of global products available and easily accessible price information about them. The authors present a framework to selects the right approach to the gray market threat by coordinating price-setting decisions based on the subsidiary's local resources and the complexity of the product's market. |
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