search query: @author Yaprak, A. / total: 8
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| Author: | Osland, G. Yaprak, A. |
| Title: | Learning through strategic alliances: processes and factors that enhance marketing effectiveness |
| Journal: | European Journal of Marketing
1995 : VOL. 29:3, p. 52-66 |
| Index terms: | MARKETING MANAGEMENT STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global stragey effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting , and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Management, marketing and strategic management are examined in the paper. |
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