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Author:Raman, K.
Chatterjee, R.
Title:Optimal monopolist pricing under demand uncertainty in dynamic markets
Journal:Management Science
1995 : JAN, VOL. 41:1, p. 144-162
Index terms:PRICING
DEMAND
UNCERTAINTY
Language:eng
Abstract:The authors examine pricing policy for a monopolist facing uncertain demand in a market characterized by dynamics on the demand side (such as diffusion or saturation effects) and or on the cost side (experience curve effects). This model explicitly incorporates the impact of demand uncertainty, and thus allows the authors to analyze the implications of uncertainty on the optimal price path , by contrasting the stochastic policy with the corresponding deterministic policy.
SCIMA record nr: 131086
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