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| Author: | Marbeau, Y. |
| Title: | Harmonisation of demographics in Europe 1991: the state of the art. Part 1: Euro-demographics? Nearly there! (Umfrageforschung) |
| Journal: | Marketing and Research Today
1992 : MAR, VOL. 20:1, p. 33-40 |
| Index terms: | |
| Freeterms: | EWG, MARKTFORSCHUNG, VERBRAUCHERMARKT |
| Language: | eng |
| Abstract: | Work on the ESOMAR system of harmonised demographics is approaching its conclusion. From now on the main emphasis will switch towards convincing research users and suppliers to adopt the new approach. A big step forward was made through the large scale experiment conducted in october 1991 on the Euro-barometer survey. |
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