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| Author: | Brown, A.D. |
| Title: | Managing understandings: politics, symbolism, niche marketing and the quest for legitimacy in IT implementation |
| Journal: | Organization Studies
1995 : VOL. 16:6, p. 951-969 |
| Index terms: | MEDICAL INFORMATION SYSTEMS MARKETING STRATEGY NATIONAL HEALTH SERVICE |
| Language: | eng |
| Abstract: |
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