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| Author: | Lambkin, M. Bradley, F. |
| Title: | The changing consumer in Ireland |
| Journal: | International Journal of Research in Marketing
1995 : DEC, VOL. 12:5, p. 449-466 |
| Index terms: | MARKETING RESEARCH IRISH REPUBLIC |
| Language: | eng |
| Abstract: | The decade of the 1980s was a difficult time for companies marketing goods and services in Ireland. The business environment was dominated by high unemployment and economic recession, due to a combination of internal and external factors, which dampened consumer confidence and restrained spending. This paper describes key features of the Irish economy, demography and society which determine the nature of the consumer market, and examines the variables that affect its performance. It also outlines the structure of the macromarketing environment and highlights important trends. |
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