search query: @author Marbeau, Y. / total: 8
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| Author: | Marbeau, Y. |
| Title: | Harmonization of demographics: a new questionnaire (Umfrageforschung) |
| Journal: | Marketing and Research Today
1990 : AUG, VOL. 23F2 - 18:3, p. 176-178 |
| Index terms: | |
| Freeterms: | EWG |
| Language: | eng |
| Abstract: | At present, the messages from independent survey researchers do not relate well to one another. By harmonising the demographics, the background questions, any survey result can be related to any other survey result; they pertain to the same category of people. Use these common background items and the tales of various surveys will relate to one antother and tell a comprehensive story! This much awaited proposal for demographies is presented in English, French and German. |
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