search query: @author Bester, H. / total: 8
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| Author: | Bester, H. Petrakis, E. |
| Title: | Coupons and oligopolistic price discrimination |
| Journal: | International Journal of Industrial Organization
1996 : VOL. 14:2, p. 227-242 |
| Index terms: | OLIGOPOLY PRICE DISCRIMINATION INDUSTRIES |
| Language: | eng |
| Abstract: | This paper studies sales promotion through coupons in a duopolistic market. Sending out coupons allows the sellers to separate market segments with different degrees of consumer brand loyalty. This kind of price discrimination is Äprofitable for the individual seller when the cost of couponing is sufficiently low. In equilibrium, however, couponing increases competition and reduced profits. An increase in the cost of couponing decreases consumer surplus while the impact on profits and social surplus is ambiguous. |
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