search query: @author Dawley, H. / total: 8
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| Author: | Kuntz, M. Weber, J. Dawley, H. |
| Title: | The new hucksterism |
| Journal: | Business Week
1996 : JUL 1, VOL. 3466:796, p. 42-47 |
| Index terms: | ECONOMICS ADVERTISING USA |
| Language: | eng |
| Abstract: | Parents and teachers across America noticed a surge in teenagers sporting electronic beepers this summer. Foot soldiers in a drug cartel? Not quite. Just participants in a Pepsi Co Inc. sales promotion. The cut-rate pagers beep weekly messages from US sports figures and pop starts flogging soda and other teen-targeted brand-name goods. TV viewers, used to switching past the commercials, encounter a strange phenomenon on CBS. On a winter evening, every show during a two-hour period features screen-legend Elizabeth Taylor as a perfume vendor. |
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