search query: @author Timmermans, H. / total: 8
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| Author: | Dellaert, B. Borgers, A. Timmermans, H. |
| Title: | Conjoint choice models of joint participation and activity choice |
| Journal: | International Journal of Research in Marketing
1996 : JUL, VOL. 13:3, p. 251-264 |
| Index terms: | CONJOINT ANALYSIS CONSUMER RESEARCH CONSUMER CHOICE |
| Language: | eng |
| Abstract: | Traditional conjoint choice models and experiments do not explicitly distinguish between modeling choices of wheter or not to participate in a certain class of activities and choices of specific alternatives within that particular activity class. Experimental designs typically involve choices between several specific alternatives and a 'none' alternative, assuming that IIA holds between the utilities of specific alternatives and 'none' alternative. Previous research shows that this assumption may be questionable. In this paper the authors present a framework to compare three possible conjoint choice modeling structures of joint participation and activity choice. These structures were tested in a case study on Dutch tourists' choices of outdoor flower exhibitions. |
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