search query: @author Kadiyali, V. / total: 8
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| Author: | Kadiyali, V. |
| Title: | Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? |
| Journal: | Journal of Business
1996 : OCT, VOL. 69:4, p. 459-488 |
| Index terms: | EMPIRICAL RESEARCH COMPETITION PRICING |
| Language: | eng |
| Abstract: | Researchers have recently developed models for determining which market conduct best describes observed data. The authors apply these techniques from the "new empirical industrial organization" literature to the competitive product line pricing decision, where a firm strategically prices its brands when determining the profit-maximizing conduct in the market. Demand, cost and market structure are estimated endogenously. Empirical results from analyzing price competition in the laundry detergent market between Procter and Gamble selling Tide and EraPlus and Lever Brothers offering Whisk and Surf indicate that each firm positions its strong brand as a Stackelberg leader. |
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