search query: @author Rudelius, W. / total: 8
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| Author: | Rochford, L. Rudelius, W. |
| Title: | New product development process: stages and successes in the medical products industry |
| Journal: | Industrial Marketing Management
1997 : JAN, VOL. 26:1, p. 67-84 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT MEDICINE |
| Language: | eng |
| Abstract: | This study investigates how firms manufacturing medical devices use the new product development (NPD) process. It compares new-to-the world products with product modifications in terms of the perceived importance of 12 NPD stages by R&D, manufacturing, and marketing departments; NPD stages actually performed; and the relation of these activities to new product success. Although significant variations occur among the use of specific NPD stages, the firms use the NPD stages more often for new-to-the-world products than for product modifications. |
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