search query: @author Pascale, R. T. / total: 8
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| Author: | Mintzberg, H. Pascale, R. T. Goold, M. |
| Title: | The "Honda effect" revisited (Unternehmensentscheidung) |
| Journal: | California Management Review
1996 : SUMMER, VOL. 38:4, p. 78-117 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Perhaps no other article published in the management literature has had the impact of R. Pascale's article on the "Honda effect" published in the spring 1994 issue of this journal. This now classic article has stimulated considerable debate over the role and value of corporate strategy in business decision making. This special collection of essays includes an abridged version of Pascale's original article, an exchange of correspondence between Mintzberg and Goold and new essays by Rumelt, Goold and Pascale, who revisits his own original article as well as this whole debate. |
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