search query: @author Timmermans, H. / total: 8
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| Author: | Oppewal, H. Timmermans, H. |
| Title: | Retailer self-perceived store image and competitive position |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : JAN, VOL. 7:1, p. 41-60 |
| Index terms: | RETAILING COMPETITION CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | Store image has traditionally been studied from the perspective of the consumer. However, it is the way in which retailers perceive the image of their own store that determines how they will act to improve their store for the customer. This study is aimed at exploring the nature of retailers' perception of their own store image and, given some methodological problems related to previous research, developing a task to measure self-perceived store image in terms of competitive advantage. |
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