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| Author: | Midgley, D. Marks, R. Cooper, L. |
| Title: | Breeding competitive strategies |
| Journal: | Management Science
1997 : MAR, VOL. 43:3, p. 257-275 |
| Index terms: | MANAGEMENT SCIENCE COMPETITIVENESS STRATEGY |
| Language: | eng |
| Abstract: | The authors show how genetic algorithms can be used to evolve strategies in oligopolistic markets characterized by asymmetric competition. The approach is illustrated using scanner tracking data of brand actions in a real market. An asymmetric market-share model and a category-volume model are combined to represent market response to the actions of brand managers. The actions available to each artificial brand manager are constrained to four typical marketing actions of each from the historical data. |
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