search query: @author Kleinschmidt, E. / total: 8
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| Author: | Cooper, R. Edgett, S. Kleinschmidt, E. |
| Title: | Portfolio management in new product development: lessons from the leaders-II |
| Journal: | Research Technology Management
1997 : NOV-DEC, VOL. 40:6, p. 43-52 |
| Index terms: | R&D MANAGEMENT PORTFOLIO MANAGEMENT PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | Three goals were revealed by a study of portfolio management practices in industry: maximizing the value of the portfolio, achieving the right balance and mix of projects, and linking the portfolio to the strategy of the business. The first two goals were examined in the September-October issue of RTM(I). This second article describes several methods for realizing the third goal, including a strategic "buckets" model a top-down method for setting spending targets, a bottom-upscoring scheme that emphasizes strategic criteria, and the strategic check. |
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