search query: @author Martin, M. / total: 8
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| Author: | Martin, M. |
| Title: | Children's understanding of the intent of advertising: a meta-analysis |
| Journal: | Journal of Public Policy and Marketing
1997 : FALL, VOL. 16:2, p. 205-216 |
| Index terms: | PUBLIC POLICY MARKETING ADVERTISING |
| Language: | eng |
| Abstract: | The author conducts a meta-analysis investigating the extent to which children understand the intent of advertising. The results show several study characteristics that have contributed to variance in results of prior research efforts. The author uses these results to develop suggestions for further research and implications for public policymaking. The average child in the United States sees more than 30,000 television commercials a year for various types of products. |
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