search query: @author Franke, N. / total: 8
reference: 8 / 8
« previous | next »
Author: | Franke, N. |
Title: | Das Image des Herstellers im Handel |
Journal: | Marketing: Zeitschrift für Forschung und Praxis
1997 : VOL. 19:4, p. 209-219 |
Index terms: | IMAGE RETAILING TRADE THEORIES PRODUCTION |
Language: | ger |
Abstract: | This article develops, to analyze manufacturers' image with retailers, hypotheses concerning impact and structure of the construct developed from behavioural theories and integrates them to a general model. A LISREL based empirical test of the model shows that manufacturers' image with retailers can be seen as a key target variable of vertical marketing in theory and practice. |
« previous | next »
SCIMA