search query: @author Matlack, C. / total: 8
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| Author: | Symonds, W. Matlack, C. |
| Title: | Gillette's edge |
| Journal: | Business Week
1998 : JAN 19, VOL. 3445:875, p. 44-47 |
| Index terms: | ECONOMICS STRATEGY INNOVATION |
| Language: | eng |
| Abstract: | What's the secret of one of the consumer world's great innovation machines? Never relax. Amid airtight security workers at the Gillette Co.'s World Shaving Headquarters in South Boston are putting the finishing touches on the long-awaited successor to Sensor, the world's most successful razor. The stakes are high: to maintain Gillette's double-digit growth, the new razor must top Sensor, sold as "the best a man can get." Developing a new razor might seem like child's play for Gillette, which has dominated shaving for decades. |
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