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| Author: | Grupp, H. Maital, S. |
| Title: | Interpreting the sources of market value in a capital goods market: R&D management in industrial sensors |
| Journal: | R. and D. Management
1998 : APR, VOL. 28:2, p. 65-78 |
| Index terms: | R&D MANAGEMENT CAPITAL |
| Language: | eng |
| Abstract: | This paper presents an integrated model for evaluating purchasers' perceptions of science-based products. The model combines a new approach to benchmarking, known as technoletrics, that provides a quantitative profile of a product's key attributes, with directs and indirect methods for measuring buyers' perceptions regarding the relative importance of product attributes as a source of value. A new measure for the demand orientation is proposed. |
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