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| Author: | Crane, A. |
| Title: | Exploring green alliances |
| Journal: | Journal of Marketing Management
1998 : JUL, VOL. 14:6, p. 559-579 |
| Index terms: | environmental protection environmental policy marketing alliances |
| Freeterms: | green marketing |
| Language: | eng |
| Abstract: | This article examines the phenomenon of green alliances. The concept of green alliance refers to any formal or informal collaboration between two or more organizations which aim to find solutions to the collaborators' environmental problems. The aim of this study is to identify interdependencies between organizations using the stakeholder theory and the networks model of industrial markets as a theoretical framework. |
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